Corporate & Technology Law
Private Placement of Shares
Raising capital under Section 42 of the Companies Act, 2013 — offering shares or other securities to a select group of investors in India, structured to stay within the private-placement rules and clear of a deemed public offer.
Companies Act, 2013 · Section 42 | Rule 14 · Form PAS-4 | Up to 200 Investors / Year
What a Private Placement Is
When a private company needs to raise money — to grow, hire, build, or fund operations — it generally does so by issuing securities: shares, preference shares, or debentures. A private placement is the route for offering those securities to a chosen, identified group of investors rather than to the public at large.
The distinction matters because offering securities to the public triggers an entire regime of regulation — a prospectus, listing rules, SEBI oversight. A private placement deliberately stays on the other side of that line: it is a private transaction with a limited, named set of investors, governed by Section 42 of the Companies Act, 2013, read with Rule 14 of the Companies (Prospectus and Allotment of Securities) Rules, 2014.
It is the most common way private companies and startups raise capital. When an angel investor, a venture fund, or a small group of private investors puts money into a company in exchange for shares, that transaction is almost always a private placement — and getting its mechanics right is what keeps the raise clean and the company out of difficulty later.
Who Uses It, and When
Private placement is the working tool of private fundraising. It is used by:
- Startups and early-stage companies raising their first external capital from angels or a seed fund.
- Growing private companies bringing in investors for expansion without going public.
- Companies issuing instruments beyond ordinary shares — preference shares or convertible debentures — to structure an investment.
The boundary that defines this world is the 200-investor limit: a company may offer a private placement to no more than 200 persons in a financial year, with some exclusions. Within that limit, a company can raise substantial capital privately and repeatedly. Beyond it, the offer is no longer private — it is treated as a public offer.
The right time to run a private placement properly is whenever real money is changing hands for securities. The cost of doing it loosely — an offer to too many people, money used too early, a missing valuation — is not just a penalty; it can recharacterise the entire raise.
The Section 42 Rules That Shape the Raise
Section 42 is one of the more closely prescribed parts of the Companies Act, and for good reason — it is the line between private fundraising and a public offer. The main requirements, in plain terms:
The 200-person cap and the "select group"
The offer must be made to a specific group of persons the board has identified by name — not to the public, and not by general advertisement. The number cannot exceed 200 persons in a financial year, counted separately for each kind of security and excluding qualified institutional buyers and employees under an ESOP. The offer letter is addressed to the named investor and cannot be renounced in favour of anyone else.
Special resolution and valuation
Before the offer, the shareholders must approve it by special resolution, and the price of the securities must be supported by a valuation report from a registered valuer. The price cannot simply be set at will; it has to be justified.
The offer letter — Form PAS-4
The offer is made through a private placement offer-cum-application letter in Form PAS-4, serially numbered and addressed to the identified investor. It sets out the terms of the offer and is the formal document on which the investor applies.
Money through banking channels
Subscription money must be paid only through banking channels — cheque, demand draft, or electronic transfer — never in cash, and it must be held in a separate bank account opened for the purpose with a scheduled bank.
Allotment within 60 days
The company must allot the securities within 60 days of receiving the application money. If it does not, the money must be refunded within 15 days; beyond that, interest becomes payable. The window is firm.
Return of allotment, and use of funds
After allotment, the company files a return of allotment in Form PAS-3 with the Registrar of Companies. Critically, the money raised cannot be used until that return is filed — the sequence is money in, allotment, return filed, then use.
Dematerialisation — Rule 9B
Since 1 July 2025, private companies other than small companies must issue securities only in dematerialised form. In practice this means a private placement now requires the company to have an ISIN, the securities to be allotted in demat form, and the investors to hold demat accounts — a step that should be in place before the raise, not scrambled for during it.
The deemed-public-offer trap
If the offer breaches Section 42 — most often by being made to more than the permitted number of persons, or by resembling a public solicitation — it is treated as a public offer. That pulls the company into the prospectus and listing regime under the Companies Act, the Securities Contracts (Regulation) Act, and SEBI rules, with serious consequences. Avoiding this is the central discipline of a private placement.
How It Fits With the Shareholders' Agreement and the Articles
A private placement does not happen in isolation — it changes who owns the company. New investors come onto the cap table, and the terms on which they join are usually set not in the offer letter alone but in the company's shareholders' agreement: their board rights, consent rights over major decisions, anti-dilution protection, and exit expectations.
A well-run raise therefore moves on two tracks at once. The Section 42 process handles the mechanics of issuing the securities — resolution, offer letter, allotment, filing. The shareholders' agreement and articles handle the relationship the new investor now has with the company. The two have to align: the securities issued must match what the agreement promises, and any new rights must be reflected in the articles.
Treating the private placement as a pure compliance exercise, separate from the governance documents, is how companies end up with investors whose paperwork and whose actual rights do not match — a problem that surfaces at the next round.
What Goes Wrong
The failures in a private placement are usually failures of process, and they are costly because they can unwind the raise:
- The offer is made to too many people, or promoted too widely, and is recharacterised as a public offer — the most serious outcome under Section 42.
- The company uses the money before filing the return of allotment, breaching the utilisation rule.
- Allotment slips past 60 days, forcing a refund and restarting the process.
- No valuation supports the price, or the special resolution was not properly passed.
- The company allots in physical form when it is now required to issue in demat, because the ISIN and demat setup were left too late.
Each of these is avoidable with the sequence planned in advance. A private placement run to a clear timeline is straightforward; one run in a hurry is where the breaches happen.
How Luke & Luka Approaches a Private Placement
The firm structures and documents private placements as a single, sequenced process:
- Structuring the round — what security to issue (ordinary shares, preference shares, or convertibles), at what price supported by valuation, and to which identified investors, within the Section 42 limits.
- Preparing the documents — the board and shareholder resolutions, the explanatory statement and disclosures, the Form PAS-4 offer letter, and the allotment and return-of-allotment filings.
- Aligning the raise with governance — ensuring the securities and investor rights match the shareholders' agreement and the articles, and that the dematerialisation requirements are met.
The aim is a raise that is clean on its own terms and that holds up at the next round, when a new investor's advisers examine how the earlier capital came in. Subject to the applicable law and the specific facts, the placement is structured to keep the company firmly within Section 42 and aligned with its existing arrangements.